What is business resilience? How to prepare for an uncertain future 

Written by Dan Parry 16 September, 2025

Article

Business resilience gives individuals and organisations a little extra grip, particularly in slippery times of change and uncertainty. A survival plan isn’t enough. Businesses need to thrive, even in the face of difficulty. Geopolitical uncertainties, the rise of AI, cyber-attacks, and climate-related events can hand a considerable advantage to competitors. Business resilience levels the field.  

Business resilience is an underlying persistent ability to withstand shocks and developments. It allows people and organisations to smoothly ride out a storm no matter how choppy things get. This is different to crisis management, which as a short-term reaction to unexpected challenges tends to lead to sudden lurches towards solutions that can leave people feeling a little seasick.

What is resilience?

Business resilience involves developing the long-term capacity to anticipate change, absorb pressure, and successfully navigate difficulty. At its core, business resilience relies on a company culture that combines foresight, flexibility, and emotional intelligence. People and teams who are skilled in tackling uncertainty are better able to protect productivity, whether during sudden challenges (like Covid) or through periods of ambiguity (like the rise of AI).

Customers and partners are more likely to stay loyal in times of turbulence when leaders have the resilience to communicate openly and act with integrity. Meanwhile, employees who feel supported and trusted are better able to adapt under pressure.

How to develop resilience

Building business resilience is a deliberate, ongoing process that involves the following steps:

  1. Start with your people

In a culture that embraces trust, respect, belonging, and psychological safety, people know they have the time and space to adapt to change and cope with challenges. In this atmosphere, they are more likely to engage with the task at hand, committing to their team and organisation. This mindset brings people together, we call it social wellbeing and we encourage it as a first step to building a culture of resilience. Discover more about social wellbeing in our Complete Guide to Wellbeing. By offering training sessions on building resilience, leaders are investing in the future of their people and their organisation. At Working Voices, our Building Resilience training course helps participants discover typical stress triggers, develop coping strategies, and learn to manage feelings, control behaviours, and overcome ‘confidence-killers’.

  1. Maintain awareness

A prevailing culture of social wellbeing encourages open-mindedness and flexibility. Leaders are ready to adapt to challenge and change, staying alert to risks – from market volatility and technological disruption to climate events and supply chain fragility. Risk mapping and scenario planning help leaders anticipate challenges rather than simply react to them. A readiness to react allows for a smoother journey through uncertainty. This is a better approach than leaving it to the last minute to face up to new or difficult circumstances.

  1. Adopt robust systems and processes

Reduce vulnerability by diversifying suppliers, maintaining flexible operations, and embedding redundancy into critical functions. Technology plays a key role too: reliable data management, secure tech systems, and adaptable digital infrastructure form the backbone of operational resilience. After disruptions, businesses should reflect on what worked and what didn’t, and adapt accordingly. By treating resilience as a strategic discipline rather than a one-off project, organisations can not only withstand shocks but even turn them into opportunities for growth and innovation.

Resilience in the workplace

With businesses facing a range of threats, from cyber-attacks and supply chain fragility to geopolitical tensions and climate events, resilience requires ongoing investment and commitment in areas such as:

  1. Navigating uncertainty – Research from Ivalua (2024) shows how geopolitical challenges can quickly accumulate, contributing to a combined impact on business in a short period of time. The research found that nearly half (47%) of UK organisations had experienced a surge in supply chain disruptions over the previous year, from causes such as high inflation, energy/fuel costs, the war in Ukraine, and conflict in the Red Sea. In response to global shocks, in 2024 the UK government introduced a Critical Imports and Supply Chains Strategy. While this was designed to protect essentials such as medicines, semiconductors, minerals, it underlined the need for all organisations to prepare for geopolitical instability, economic volatility, and climate-related events.
  1. Staying ahead of tech disruption – Rapid advances in AI skills and trends demand resilience and agility, as do automation and cybersecurity threats. In 2024, the UK’s Financial Conduct Authority warned the finance sector to bolster their tech resilience after an outage stemming from a faulty software update (by CrowdStrike) affected businesses worldwide. This incident showed how a single technical failure at a third-party vendor can ripple widely. Resilience helps companies stay innovative, protect data, and pivot rapidly when new technologies disrupt established ways of working.
  1. Supporting workforce wellbeing  – Organisational resilience starts with people. Organisations that invest in wellbeing, flexible working, and trust, cultivate teams capable of adapting and performing under pressure. A survey by Towergate (2025) found that 62% of employers in the UK planned to increase their focus on workplace health and wellbeing over the next 12 months. More specifically, many intend to target support in ways that reflect different needs across the workforce (for example, by age and gender).
  1. Preserving reputation and trust  – Customers and stakeholders notice how businesses handle shocks. Those that respond with agility, transparency, and fairness strengthen their brand, while those that falter risk long-term damage. Resilience, therefore, is not just about surviving shocks; it’s about thriving through them. In 2025, Marks & Spencer suffered a major cyber-attack which disrupted online orders and services like click-and-collect. M&S has had to look at how prepared their systems were and how they manage reputational risk.
  1. Adapting to change in resources – In 2025, the US Department of Energy warned of a potentially 100-fold increase in annual blackout hours by 2030 due to rising demand, insufficient plans to replace retiring power plants, and the strain of intermittent renewable sources. This threat poses challenges for organisations relying on consistent energy sources.

Unpredictable events, from pandemics to geopolitical tensions, can upend markets overnight. Resilient businesses plan for multiple scenarios, allowing them to pivot with minimal disruption. Resilience is about learning, evolving, and investing in readiness – protecting people, systems, and reputation alike.

Companies that respond proactively to change and uncertainty are more likely to retain staff, improve morale, and reduce absenteeism. Ultimately, individual and organisational strength in depth are inextricably linked. One is unlikely to succeed without the other, both are united by culture – and this therefore is the starting point for resilience.

Click here for more expert tips and advice on building business resilience, from our trainer Karl Brown.