Currently browsing: Posts by Andrew Day

Breathing Life into Half Hearted Well-being Policies

Well-being has to be essential to what you do, not an afterthought. Let’s say your employer set you a target of smoking 100 cigarettes a week, and stipulated that you eat only fast food and sugary drinks in office hours. Then they gave you some vouchers for a health spa and told you they wanted … Continued

Build a Better Brand: Channel Your Inner Boris

UK PM Boris Johnson has shown that flaws can be part of your brand. Boris Johnson is doing well. At least in the opinion polls he is getting higher rates of approval than when he first took over as the UK’s Prime Minister. Over that same period, Johnson has suffered the following setbacks, among others: … Continued

Window Dressing vs. Soul Searching

As a leader, how do you stop a PR emergency from being a witch-hunt? Until recently, not many people had heard of Sir Roger Scruton, a conservative Cambridge philosopher. And virtually no-one knew, or cared, that he had an advisory position with the UK government on buildings. But in recent weeks he’s been on a … Continued

Projecting your Personal Brand: Learning from Greta Thunberg

We can learn a lot about personal brand from Greta Thunberg… Over the last month, a lot of commentators have jumped to the defence of Greta Thunberg, the 16-year old Swedish teenager who has led a campaign for schools strikes for climate change. Critics of the media coverage of Thunberg have expressed disgust at what … Continued

Lonelier at the Top: Does Your Business Isolate Women?

Theresa May’s style of leadership has been heavily criticised. But some of that criticism should be directed at the environment that she’s had to adapt to on the way to the top. When Theresa May became Prime Minister of Great Britain in 2016, her main task was to get the country through the path to … Continued

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