Culture, Diversity & Ethics

High and Low Context Cultures 

Psychologists have long accepted that semantics (the words we choose and the meanings they connote) can have a big effect on the psychological state of both individuals and groups. Businesses certainly take word-choice seriously, some going so far, it seems, as micromanaging word use within their companies (e.g. discouraging the use of the word “problem” and replacing it with the word “challenge”.)