Branding is something that’s usually associated with companies. It’s how they want their audience to perceive them and their products. Your personal brand has the same purpose.
3 HR Workshop
FOLLOWED BY 1:1 COACHING (1 HR per participant)
Why this course?
To gain an understanding of how you present yourself in the workplace and to understand how others perceive you. To develop the brand you wish to project and to explore ways of doing so effectively. To increase your visibility and maintain appropriate professional behaviour.
What’s the outcome?
By the end of this training, you will know how to influence what people say about you by acting consistently and professionally. You will have a conscious understanding of your values, understand the importance of clarity in communicating your brand and be confident in your interactions with others.
Introduction & Objectives
Introducing what the session is about, typical personal branding challenges, and the outcomes that can be achieved.
Personal Brand & Corporate Brand
Defining and building great brands, the profound impact they have, and your corporate domain.
The Seven Laws of Personal Brand
Examining the elements of a successful personal brand, looking at how others portray themselves and their values.
Creating a Leadership Brand
Analysing the key communication behaviours from which leadership stems.
Building your own Personal Brand
Understanding the importance of being authentic, sustaining authentic behaviour and creating a Brand Statement.