Personal Brand

Why this course?

What is personal brand? Branding is something that’s usually associated with companies. It’s how they want their audience to perceive them and their products. Your personal brand has the same purpose. Personal branding is the practise of creating a recognised image or identity that sets you apart from others. Your personal brand is important as it’s the first impression you create and affects how others perceive you. This training course will teach you how to present yourself and your professional identity. It will help you to develop a strong brand which reflects the values of your company.  You will have the chance to explore the most effective ways of projecting an image of yourself which you can be proud of. You’ll learn how to make the most of your business networks and build effective working relationships.

What’s the outcome?

By the end of this training course, you will know how to influence what people say about you by acting consistently and professionally. You will have a conscious understanding of your values, understand the importance of clarity in communicating your brand and be confident in your interactions with others. You will know how to increase your visibility and maintain appropriate professional behaviour at all times.

Introduction & Objectives

The introduction for this training course will clarify what this session is about, you’ll explore typical personal branding challenges, and the outcomes that can be achieved.

Personal Brand & Corporate Brand

Defining and building great brands, the profound impact they have, and your corporate domain.

The Seven Laws of Personal Brand

Examining the elements of a successful personal brand, looking at how others portray themselves and their values.

Creating a Leadership Brand

Analysing the key communication behaviours from which leadership stems.

Building your own Personal Brand

Understanding the importance of being authentic, sustaining authentic behaviour and creating a Brand Statement.