Course overview

Course details

  • Introduction & Objectives

    An introduction to what the session is about, typical personal brand challenges, and the outcomes you can achieve

  • Personal Brand & Corporate Brand

    You need to define and build a great personal brand and to understand the profound impact that can have on you and your organisation

  • The Seven Laws of Personal Brand

    An examination of the elements needed to create a successful Personal Brand. We look at how others portray themselves and reveal their values

  • Creating a Leadership Brand

    We explore and analyse the key communication behaviours from which leadership stems

  • Building your Own Personal Brand

    You must understand the importance of being authentic and how to sustain authentic behaviour. We help you to create a brand statement

Learning outcomes

  • You now understand how you come across in the workplace and how others perceive you.
  • You've developed your personal brand and are projecting it successfully.
  • Your visibility is increasing and you're being seen as a professional.
  • You influence what people say about you by acting consistently and professionally.
  • You consciously understand your values and clearly project them at all times.
  • Your working relationships are more effective and your business network is growing.

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    Frequently asked questions

    A personal branding training course helps you understand how you are currently perceived at work, then gives you tools to define, articulate and consistently project the professional reputation you want. It turns “personal brand” from a vague idea into practical day‑to‑day behaviours and communication choices.

    This personal brand workshop is ideal for professionals at all levels who want greater impact and visibility, including emerging leaders, senior managers, subject‑matter experts and client‑facing specialists. It is particularly valuable before or during career moves, promotions or expanded leadership responsibilities.

    Yes, one module explicitly connects your personal brand with your organisation’s brand, strategy and values so you build credibility rather than conflict. You learn how to align your own message with what your company stands for while still being authentic.

    The core framework is consistent, but examples, exercises and discussion can be tailored to your sector, competency model and leadership expectations. This ensures participants build personal brands that fit your culture and support your business goals.

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