Course overview

Course details

  • Introduction & Agenda

    Learn the power of story telling in business and set your individual goals for the day

  • The Art of Storytelling

    Discover why storytelling is so memorable and motivating, from inspiring your teams, to getting clients on board

  • The Brain and Stories

    Understand the storytelling archetypes and why stories have such a powerful impact

  • Formula for Great Stories

    Grasp how to format and adapt your own stories to both audience and setting. Explore how to use visual images, metaphors and anecdotes

  • Integrating Stories

    Learn how to create your own business stories, what subjects to use, where and when. Learn what works and what doesn’t work

Learning Outcomes

  • As a result of radically improving your storytelling ability you are now more influential, inspirational and motivational.
  • You truly value and understand the power of narrative language.
  • You know how to persuade, by uniting an idea with an emotion to create a compelling story.
  • You understand when and why to use a story to influence, motivate and inspire.
  • You really understand the proverb: "Those who tell the stories rule the world".

Ready to book this course?

    Frequently asked questions

    This course is suitable for professionals, managers, and teams who want to improve their communication, influence, and engagement skills in the workplace.

    Participants will learn how to use storytelling to communicate ideas clearly, persuasively, and memorably. The course develops the ability to structure stories that inspire action, engage audiences, and strengthen business communication.

    We offer in-person workshops, virtual training sessions, and coaching options (individual or group). Delivery can be adapted to suit your team size, objectives, and schedule.

    Yes, the course can be customised with your organisation’s real examples, challenges, and communication goals to ensure the training is practical and relevant.

    The duration depends on the delivery format. In-house workshops and coaching sessions can be tailored to your schedule, while flexible delivery options allow for adaptable learning.

    Pricing depends on team size, delivery format (workshop or coaching), and level of customisation. Please contact us for a tailored quote based on your organisation’s needs.

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