Purpose
To show participants the techniques essential to building a successful, external-facing identity or Personal Brand.
Objective
By the end of this training participants will have real insight into how to develop their Personal Brand and into the steps they personally must take.
Overview
We all have a Personal Brand; a personal “product portfolio” we present to others the whole time. A well thought-through Personal Brand that highlights your greatest skills and attributes is the most important factor in creating a strong, lasting and POSITIVE impression. But beware. The topic is not about faking it. It’s about understanding, developing and LIVING the Brand.
The training – typically a seminar followed by a 1:1 coaching session for each participant – can include or exclude the “Creating a Leadership Brand” section mentioned below depending on the needs of the participants.
Your Personal Brand: What it is; Why it’s Important
A definition of Personal Brand, the concept of “Domain” and the things that distinguish Personal Brand from Personal Impact and Personal Image.
Personal Branding using Corporate-Branding Principles
Understanding how corporations get you to identify with them and use their product.
The Seven Laws of Personal Branding with Brand Analysis
The Laws essential to a worthwhile and successful brand. With the aid of video footage, we analyse some well-known Personal Brands and see show they shape up against the Laws of First Impressions, Authenticity, Distinction, Visibility, Reputation, Goodwill and Leadership.
Creating a Leadership Brand
Following on from the Law of Leadership we discuss the Key Communication Behaviours from which Leadership stems: Balance, Insight, Cognisance, Accountability, Objectivity, Delegation, Networking, Authority, Adaptability and Motivation.
Creating your Brand
Thinking the subject through and creating your own Personal Brand Statements.
Exploring the most powerful Personal Brand on Earth
Here we discuss the importance of communication technique to the Personal Branding process and look at the technique of a number of Presidents of the United States.
Armed with the insights this training gives, participants will be able to refine their own Personal Brand Statements, create the messages they want to convey, get the messages out there and Live the Brand.
