Writing Effective Emails

Emails have revolutionised the way we communicate and do business.

But how many times have you received an email that has left you confused, resulting in you making contact with the sender for clarification? Or perhaps you receive some that are so badly written you simply don’t bother to read them.

The ability to write effective emails not only helps you to convey your message clearly, it also helps the recipient to take action.

Learning goals

Emails that are written well get their message across quickly and clearly. They will be logically ordered, easy to understand and have clear subject lines making them easy to file and retrieve.

During this course you will discover:

  • How to understand tone
  • How to write for your reader
  • How to respond
  • How to show consideration and be culturally sensitive

Plus, you’ll learn tips on how to manage your inbox and knowing when it is appropriate to email, or when a phone call or meeting may be more appropriate.

This practical and insightful course will teach you the email-writing techniques used by accomplished business writers.

“Writing emails that are easy to scan, easy to grasp, easy to action, easy to file, easy to retrieve – and which comply with the rules of email etiquette”

Writing Effective Emails Course Details


To make your emails clear, concise, conversational, considered and courteous.

Course Overview

By the end of this training, you will have learned how to use the email-writing techniques practised by accomplished Business Writers.

Well-written emails get their message across quickly and clearly in i) logical order ii) plain, easy-to-understand language iii) as friendly a tone as the writing task allows. And their subject lines are clear and informative so that they’re easy to file and retrieve. This course shows delegates how to achieve these effects. It does something else too. It points out the pitfalls and shows how to deal with them. We put it all under the umbrella title of Email Etiquette.

Course Content

  • Choosing the Medium: When to write, phone or email
  • Understanding Tone: Emails give readers no visual or vocal clues, so tone really matters
  • Writing for the Reader: Knowing your Aim, Audience and Approach; using plain-language
  • Responding Calmly: Avoiding snap judgements and writing in anger
  • Sounding Businesslike: The correct levels of formality and familiarity
  • Behaving Decently: Discriminatory, harassing and other potentially offensive material
  • Using Common Sense: Other ill-judged email content
  • Curbing the Comedy: Humour doesn’t always travel well, especially between cultures
  • Showing Consideration: Avoiding Blitzing, Stringing, Presuming and other bad or lazy habits
  • Managing your Inbox: The 4Ds: Delete it, Do it, Delegate it, Defer it.