Course

Storytelling Training Course

Develop the storytelling skills needed to influence, inspire, and motivate others by using compelling narratives that build trust, engage audiences, and bring ideas to life.

Teams from £1,850 / $2,960 UK|EMEA / USA
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Individuals from £14.99 UK|EMEA
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Pathways:

  1. INDIVIDUAL CONTRIBUTOR
Storytelling Training Course
Communication Skills
Trustpilot

Course outcomes

  • By the end of the Storytelling course, participants will understand the power of narrative language and be able to use compelling stories to influence, motivate, and inspire others by connecting ideas with emotion. They will be able to use AI to generate ideas and overcome the blank page, while adding the specific, lived detail that makes a story authentic and memorable.

Who is this course for?

Designed for leaders, managers, and professionals who want to communicate with greater impact, the Storytelling Training Course is ideal for anyone looking to influence others, inspire teams, strengthen client relationships, and make complex ideas more memorable.

Delivery options

Group size: Workshops, from 2-hour sessions to full-day, for small (up to 12), medium (up to 25), or large groups up to 50. High-impact keynote sessions of up to 90 minutes, for audiences from 51 to 200+ participants.

Measurement: We monitor progress to levels 1 and 2 of the Kirkpatrick model, and can support your internal monitoring through to levels 3 and 4. We have the capacity to use milestone charts, post-training action programmes, and coaching.

Course content

The art of storytelling

Exploring how stories build trust, inspire teams, motivate others, and bring clients on board.

The brain and stories

Understanding why stories have such a powerful impact and why they are more memorable than information alone.

Narrative language

Uniting ideas with emotion through descriptive language and compelling stories.

Story structure

Structuring and adapting stories for different audiences, situations, and communication objectives. Using AI to support messaging content and structure.

Storytelling techniques

Using visual imagery, metaphors, and anecdotes to make stories more engaging and memorable.

Business application

Understanding which subjects work best, where and when to use stories, and what to avoid.

Story integration

Creating authentic business stories that influence, motivate, and inspire others.

AI integration

Using AI as a brainstorming partner to develop story angles or metaphors when starting from a blank page, and to maintain logic and structure. Learning to challenge AI’s tendency towards dry, impersonal narrative structures.

Learning routes

Choose your learning route

For individuals

Individual learners

Individual learner access is handled through LearnFlix.

UK|EMEA from £14.99
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For teams

Teams and organisations

Talk to Working Voices about team training for your organisation.

UK|EMEA / USA from £1,850 / $2,960

Frequently asked questions

Why is storytelling a critical skill for modern leaders?

Storytelling helps leaders explain complex ideas, inspire confidence, and create a shared sense of purpose. A well-told story makes information more memorable, helps people understand the reasons behind change, and encourages stronger engagement, making it an essential communication skill for today’s workplace.

Why is storytelling considered a critical human skill in executive leadership?

Executive leaders need more than facts to influence people – they need to create meaning. Storytelling brings strategy, vision and values to life in ways that data alone cannot. As AI generates more content, authentic storytelling becomes an increasingly valuable human skill for building trust, credibility, and lasting connections.

How can I use AI to support storytelling?

AI is a great way to get past a blank page. It can quickly suggest angles, structures, and metaphors. This course helps you to decide which suggestions to keep and which to discard – and how to add the specific human detail that AI can’t invent for you.

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