Course

Influencing & Persuasion Training Course

Develop the skills to influence and persuade with confidence, helping you engage others, present ideas more effectively, and reach agreement while building strong, positive working relationships.

Pathways:

  1. INDIVIDUAL CONTRIBUTOR
Influencing & Persuasion Training Course
Communication Skills

Course outcomes

  • By the end of the Influencing & Persuasion course, participants will influence others more confidently, adapt their communication to different audiences, and approach conversations with greater purpose. They will build rapport, encourage positive action, and achieve better outcomes while maintaining strong working relationships.

Who is this course for?

The Influencing & Persuasion Training Course is ideal for professionals who need to influence colleagues, clients, or stakeholders, engage others effectively, and build agreement. It’s particularly valuable for anyone presenting ideas, gaining buy-in, driving change, or encouraging others towards positive action.

Delivery options

Group size: Workshops, from 2-hour sessions to full-day, for small (up to 12), medium (up to 25), or large groups up to 50. High-impact keynote sessions of up to 90 minutes, for audiences from 51 to 200+ participants.

Measurement: We monitor progress to levels 1 and 2 of the Kirkpatrick model, and can support your internal monitoring through to levels 3 and 4. We have the capacity to use milestone charts, post-training action programmes, and coaching.

Course content

Introduction & objectives

Discussing personal influencing challenges, understanding the purpose of the session and defining desired outcomes.

Definitions

Exploring how influence can be used positively or negatively, guided by ethics and values, while assessing personal impact.

Influence & impact

Developing outcome thinking to plan your approach and behaviour, including influencing effectively through virtual channels.

Influencing outcomes

Using circles of concern and influence to increase effective action, while discovering and applying different influencing styles.

The steps to effective influencing

Building rapport, reflecting the other person’s needs, and working towards mutually beneficial decisions.

Learning routes

Choose your learning route

For individuals

Individual learners

Individual learner access is handled through LearnFlix.

UK|EAME from £14.99
View individual learning
For teams

Teams and organisations

Talk to Working Voices about team training for your organisation.

UK|EAME / USA from £1,850 / $2,960

Frequently asked questions

What is the difference between negotiation training and persuasion training?

Negotiation training focuses on reaching agreement where different interests, priorities, or outcomes are involved. Persuasion training is about influencing people’s thinking, decisions, or behaviour without necessarily negotiating terms. While both rely on communication and relationship-building, negotiation aims for mutual agreement, whereas persuasion seeks to encourage understanding, commitment or action.

What are the core psychological principles of ethical persuasion in the workplace?

Ethical persuasion is built on trust, credibility, empathy, and understanding. It involves listening carefully, recognising other people’s perspectives, and presenting ideas clearly without manipulation or pressure. By adapting your communication to your audience and building genuine rapport, you are far more likely to influence decisions while maintaining positive working relationships.

Is it better to choose a self-paced online persuasion course or a live interactive workshop?

Self-paced courses are useful for learning theory, but influencing and persuasion are practical communication skills that improve through discussion, feedback, and practice. A live workshop allows participants to explore real workplace situations, receive expert coaching, and build the confidence to apply new techniques immediately.