Course

Deepfakes: Don’t Take The Bait Training Course

AI-enabled fraud is widespread and costs organisations billions every year. Rather than trying to look for flaws in an image or a voice, it’s essential to be able to recognise suspicious situations. However, research shows that people are not good at this. This course will help to protect you and your organisation.  

Teams from £1,850 / $2,960 UK|EMEA / USA
Team enquiry

Pathways:

  1. INDIVIDUAL CONTRIBUTOR
Deepfakes: Don’t Take The Bait Training Course
Critical Thinking & Problem Solving
Trustpilot

Course outcomes

  • By the end of the Deepfakes: Don’t Take The Bait Training Course, participants will be able to recognise the warning signs of deepfakes, impersonation, and AI-enabled scams. They will understand the psychological tactics used to deceive and manipulate, and develop the confidence to respond appropriately.
  • Participants will understand that the most convincing deepfake may have no obvious technical flaws. By learning a robust, memorable, and repeatable process, they will be better equipped to spot potential fraud and protect themselves, their colleagues, and their organisation.

Who is this course for?

The Deepfakes: Don’t Take The Bait Training Course is perfect for leaders and team members who have access to company information that could be useful to criminals. Aimed at protecting organisations from the threat of cybercrime and fraud, the course is suited to all levels.   

Delivery options

Group size: Workshops, from 2-hour sessions to full-day, for small (up to 12), medium (up to 25), or large groups up to 50. High-impact keynote sessions of up to 90 minutes, for audiences from 51 to 200+ participants.

Measurement: We monitor progress to levels 1 and 2 of the Kirkpatrick model, and can support your internal monitoring through to levels 3 and 4. We have the capacity to use milestone charts, post-training action programmes, and coaching.

Course content

Understanding deepfakes

Exploring how AI-generated images, audio, and video can be used to deceive, impersonate, and manipulate. 

Recognising warning signs

Identifying suspicious details, inconsistencies, and other clues that suggest content may not be genuine.

Impersonation & deception

Understanding how criminals use deepfakes to imitate colleagues, senior leaders, trusted organisations, and family members.

Psychological manipulation

Recognising how urgency, fear, authority, and trust can be exploited to influence decisions and behaviour.

Critical thinking

Developing the awareness and judgement to question suspicious content, even when it appears convincing.

Pause, question, verify

Applying practical techniques to check identities, confirm requests through trusted channels, and avoid responding to fraudulent communications.

Protecting people & organisations

Using everyday precautions to safeguard personal information, colleagues, and business interests.

AI integration

Understanding the role of AI in deepfakes, recognising the capabilities and limitations of AI detection tools, and developing the human ability to question suspicious content and verify its authenticity.

Learning routes

Choose your learning route

For teams

Teams and organisations

Talk to us about team training for your organisation.

UK|EMEA / USA from £1,850 / $2,960

Frequently asked questions

What are deepfakes and how can I recognise them?

Deepfakes are AI-generated or manipulated images, audio, and videos designed to appear genuine. They can be used to impersonate people, spread misinformation, or commit fraud. While some contain visible or audible inconsistencies, increasingly sophisticated deepfakes can be difficult to detect. This course helps you recognise warning signs, question suspicious communications, and verify their authenticity. 

How widespread is cybercrime these days?

People are the weakest link in preventing a deepfake attack, 68% of data breaches involve a human element, including social engineering (Verizon DBIR, 2024). A total of $3.05 billion in Business Email Compromise losses was reported to the FBI in 2025 alone – a 10% increase on 2024. According to Proofpoint, 71% of organisations globally have experienced at least one successful phishing attack. Cybercrime cost a UK engineering firm $25 million, a Japanese car parts supplier $37 million, and a US tech company $46 million. IBM’s X-Force found that it takes 5 minutes for AI to create a phishing campaign versus 16 hours for a human. Yet 93% of business security leaders are concerned that their organisation isn’t prepared for a deepfake attack (Pindrop, 2026 Deepfake Readiness Index). 

How can I protect myself and my organisation from deepfake scams?

Fraudsters often exploit urgency, fear, and trust to encourage quick decisions. Learning to recognise these tactics, check requests through trusted channels, and avoid sharing sensitive information without verification can significantly reduce the risk of falling victim to a scam. 

Can AI tools reliably detect deepfakes?

AI detection tools can help identify potentially manipulated images, audio, and video, but they are not foolproof. As deepfake technology develops, distinguishing genuine content from convincing fakes becomes increasingly challenging. This course explores the capabilities and limitations of AI detection tools while developing the critical thinking and human judgement needed to recognise suspicious situations and respond appropriately. 

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