New Why this session? Personal brand is what people say about you when you’re not in the room. This course is about making sure that you know how to develop the brand you wish to project and that it consistently encapsulates what you stand for. What's the outcome? Attendees now know how project themselves so that other people will want them in their network. Their behaviour now works in their favour and their leadership brand is now clear and functional with a resulting gain in personal authority. Masterclass agenda Class duration: One hour Personal Brand and Corporate Brand Defining and building a great personal brand and the profound impact it can have on you and your organisation. The Seven Laws A look at how others portray themselves and reveal their values. Creating a Leadership Brand An exploration and analysis of the key communicating behaviours from which leadership stems. Building Your Own Personal Brand Understanding the importance of being authentic and how to sustain authentic behaviour. Your Values Understanding your own values and how to clearly project them at all times. Ben Bunce Trainer Ben is a qualified trainer, coach and teacher, with a Bachelor’s degree in English Language and Literature and a Master’s Degree in Teaching from the University of Albany. He is passionate about education and has spent years working with schools, on theatre programs in particular, providing dedicated guidance and coaching to his students. Ben is a strong communicator and team-player, with experience in various different training methods. He has extensive experience teaching the fundamentals of universal communication including pace, articulation and body language. More about Ben Bunce