What is personal brand?

Personal brand used extensively both inside the world of training and image analysis and beyond it. So what is personal brand?

Here one of our trainers, John, gives his own thoughts:


Your personal brand is the powerful, clear idea that comes to mind whenever others think of you.

It is built around your actions, but also includes your abilities and more importantly your values. It’s about how you present yourself to others and what they identify with you. It’s what you stand for!

Put simply, and in the words of the Amazon CEO Jeff Bezos: ‘It’s what people say about you when you are not in the room!

For more information on how to approach about personal brand, and how to improve it, click here.


Check out Henry’s explanation, which expands on John’s:

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