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Build a Better Brand: Channel Your Inner Boris

UK PM Boris Johnson has shown that flaws can be part of your brand. Boris Johnson is doing well. At least in the opinion polls he is getting higher rates of approval than when he first took over as the UK’s Prime Minister. Over that same period, Johnson has suffered the following setbacks, among others: … Continued

Ed Miliband’s Communication Woes

  Click here to read Nick Smallman’s article on Ed Milibands’ communication style and watch an interview with Alex Stevenson for The Huffington Post. “Miliband’s team had five years to fix this, but they’ve failed to do so. The result is Labour is going into the 2015 election led by a man who lacks the … Continued

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