Currently browsing: Personal Brand

Build a Better Brand: Channel Your Inner Boris

UK PM Boris Johnson has shown that flaws can be part of your brand. Boris Johnson is doing well. At least in the opinion polls he is getting higher rates of approval than when he first took over as the UK’s Prime Minister. Over that same period, Johnson has suffered the following setbacks, among others: … Continued

Projecting your Personal Brand: Learning from Greta Thunberg

We can learn a lot about personal brand from Greta Thunberg… Over the last month, a lot of commentators have jumped to the defence of Greta Thunberg, the 16-year old Swedish teenager who has led a campaign for schools strikes for climate change. Critics of the media coverage of Thunberg have expressed disgust at what … Continued

Better Digital Communication Tips

Digital communication? We use technology in almost all areas of our lives and it permeates the professional world. You might have a LinkedIn profile, a Twitter profile, a Youtube account and more but has anyone ever shown you how to create an online brand that really works? Here we provide some simple tips to help … Continued

How To Manage Your Personal Brand

We hear people using the term Personal Brand all the time – not just in L&D circles, but how do you manage your personal brand? Here one of our trainers, John, gives his own thoughts:   The first step is to want to! Thinking about who is important within our target market and how it … Continued

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