Currently browsing: High & Low Context

Intercultural Communication – High and Low Context Cultures

Psychologists have long accepted that semantics (the words we choose and the meanings they connote) can have a big effect on the psychological state of both individuals and groups.  Businesses certainly take word-choice seriously, some going so far, it seems, as micromanaging word use within their companies (e.g. discouraging the use of the word “problem” … Continued