Storytelling is an extremely powerful tool for business leaders. By exploring participants’ communication capabilities as storytellers they will have more success in influencing, inspiring and motivating those around them.

Why this session?

Charlie Schroeder

Charlie has many years as a trainer, coach and facilitator under his belt and a recognised expertise in all three. His background in the print media, as a teacher and as a trained actor gives him the skill set, fluency and bearing, essential to a trainer of leadership and allied interpersonal skills.

Putting his communication skills to good use, Charlie has worked on high-profile training events including leadership programmes. He has also helped with the development of Working Voices courses.

Trainer

Masterclass agenda

Class duration: 1 hour

Introduction and agenda

- Learn the power of storytelling in business and set your individual goals for the day.

The art of storytelling

- Discover why storytelling is so memorable and motivating, from inspiring your teams, to getting clients on board.

The brain and stories
- Understand the storytelling archetypes and why stories have such a powerful impact.

Formula for great stories

- Grasp how to format and adapt your own stories to both audience and setting. Explore how to use visual images, metaphors and anecdotes.

Integrating stories

- Learn how to create your own business stories, what subjects to use, where and when. Learn what works and what doesn’t work.

By the end of this training, participants will value and understand the power of narrative language. They will know how to persuade by uniting an idea with an emotion through the use of descriptive language and a compelling story. They will know how, when and why to tell a story to influence, motivate and inspire.

What's the outcome?