Currently browsing: Personal Brand

Build a Better Brand: Channel Your Inner Boris

UK PM Boris Johnson has shown that flaws can be part of your brand. Boris Johnson is doing well. At least in the opinion polls he is getting higher rates of approval than when he first took over as the UK’s Prime Minister. Over that same period, Johnson has suffered the following setbacks, among others: … Continued

Projecting your Personal Brand: Learning from Greta Thunberg

We can learn a lot about personal brand from Greta Thunberg… Over the last month, a lot of commentators have jumped to the defence of Greta Thunberg, the 16-year old Swedish teenager who has led a campaign for schools strikes for climate change. Critics of the media coverage of Thunberg have expressed disgust at what … Continued

Is Personal Branding Still Important?

Is “Personal Branding” Busted? I was part of a discussion with a group of fellow coaches at Working Voices about whether our idea of “Personal Branding” needs to change. Suddenly it feels as if there is a reaction against strong personal branding in light of recent political events and attitudes and I think it deserves … Continued

How To Dress For Presentations

I often get asked what you should wear for an important meeting or how to dress for presentations. Ask yourself, how do you want to come across to your audience? Formal or casual, authoritative or approachable?  What will your audience be wearing? You don’t want to alienate them through being too formal, but you want … Continued

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