Nigel Farage’s smile makes him the most effective communicator of the party leaders in the 2015 general election campaign.
Given how much they rely on words, it’s no coincidence he’s the only senior politician whose best asset is their mouth.
There is nothing like a decent smile for attracting votes. Just look at the greatest smile in global politics, Barack Obama’s. Or the landslide wins of Tony Blair’s brilliant grin.
Like theirs, Farage’s smile tells the voter: “I’m happy to be here, I’m happy to talk to you, I’m having a good time and I’m likable.”
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