Here one of our trainers, John, gives his own thoughts:
Your personal brand is the powerful, clear idea that comes to mind whenever others think of you.
It is built around your actions, but also includes your abilities and more importantly your values. It’s about how you present yourself to others and what they identify with you. It’s what you stand for!
Put simply, and in the words of the Amazon CEO Jeff Bezos: ‘It’s what people say about you when you are not in the room!
Check out Henry’s explanation, which expands on John’s: