It’s probably no surprise to you to hear that digital communication is more important than ever before. But it’s not just important to business.
Barack Obama used social media to market his message extensively, carrying out what may well have been the biggest social network marketing campaign for a politician ever, back in 2012. Twitter, Facebook, Youtube, and dozens of official and unofficial websites all helped Obama get his message out to the masses in both his presidential elections, and ultimately get in to and retain the highest office in the land. He built a whopping 45 million strong list of friends on Facebook, not just because he was popular but also because his campaign staff knew how to actively engage Twitter and Facebook users.
However Barack Obama isn’t the first to use social networking mediums in pursuit of the presidency – Howard Dean used Meetup.com to become a serious contender for his party’s nomination in 2004 – but didn’t make it all the way. Social media in this capacity isn’t all just about publicity. In the last election cycle, Obama raised $690 million.
You can use social media too, whether you’re a business owner or an employee, to raise publicity, awareness for good causes, or even to drum up financial support.