Currently browsing: Posts by John Mabberley

How To Manage Your Personal Brand

We hear people using the term Personal Brand all the time – not just in L&D circles, but how do you manage your personal brand? Here one of our trainers, John, gives his own thoughts:   The first step is to want to! Thinking about who is important within our target market and how it … Continued

Personal Brand: Why Is It Important?

Personal brand is a phrase that has been tossed around for quite some time in the world of training and image analysis. So what is personal brand? Here one of our trainers, John, gives his own thoughts: Like it or not, we all have our own brand; a personal “product portfolio” which we present to … Continued

What is personal brand?

Personal brand used extensively both inside the world of training and image analysis and beyond it. So what is personal brand? Here one of our trainers, John, gives his own thoughts:   Your personal brand is the powerful, clear idea that comes to mind whenever others think of you. It is built around your actions, … Continued

Baby Love or the Twin elements of Personal Impact

I have long been passionate about getting across the message that great communication is a skill and as such can be learned and developed. However the great You Tube video of the toddler twins having their conversation has reminded me that impactful dynamic communication is such instinctive behaviour that it is with us from a … Continued